Demand and supply
There are immense possibilities for talented people in the field of advertising in India, especially for those who have studied in commercial arts. MBA can also play an important role in the field of customer service. Creative people are always in demand in the advertising world. To achieve success in this field, it is very necessary to have multidimensional talent.
Market watch
Despite the global financial crisis, the Indian economy is on track and the advertising market is also expanding its footprint. Growth in almost all industries has had a positive impact on the advertising industry.
The Indian advertising industry is of a high order and there is no dearth of talented individuals who come up with interesting and innovative ideas with high performance potential. This is the reason that today national and international agencies are eager to recruit Indian talent.
international exposure
The world class performance of Indian advertising agencies is not only being recognized but also being appreciated all over the world. Indian agencies today are successfully executing both national and international projects and this has been possible because Indian agencies solve every problem of the customers. Providing services like Media Planning, Servicing, Media Buying, Pre & Post Campaign Analysis, Creative Conceptualization, Market Research, Marketing, Public Relations and Branding – the Indian advertising world today continues to grow with the world’s leading advertising industries. Is.
positive/negative aspects
Positive
- challenging and satisfying job
- Being included in the leading industries of the country, there is immense potential to grow continuously.
- Work based incentives with higher pay
- Opportunity to meet industry celebrities
- Negative
Notorious for extremely long working hours
high tension workspace
List of leading companies
Some of the big names in the field of advertising and media planning with whom every student wants to be associated are as follows:
Hindustan Thomson Associates (HTA), McCann Ericsson, Leo Burnett, Grey, RK Swamy (BBDO), Bates, Rediffusion DY&R, Lintas India Limited, Ogilvy & Mother Limited and Mudra Communications Limited.
Tips for getting employment
For those who want to make a career in advertising and public relations, internship can prove to be the key to open the door to the advertising world.
The advertising world always welcomes creative and new ideas and concepts. Although this industry in India is less developed than the western countries, yet it has adapted itself to the changing environment.
Specialization in a subject from a recognized institute with excellent communication skills will give you an advantage over your peers.
some leading institutes
- Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU, New Campus, New Delhi – 110067, (www.iimc.nic.in)
- Mudra Institute of Communication, Shela, Ahmedabad- 380007, Gujarat (www.mica-india.net)
- Narsee Monjee Institute of Management Studies, V L Mehta Road, Vile Parle (West), Mumbai-400056, Maharashtra (www. nmims.edu)
- Xavier Institute of Communication, St. Xavier’s College, 5, Mahapalika Marg, Mumbai-400001, Maharashtra (www.xaviercomm.org)
- Symbiosis Institute of Media Communication, Pune (www.simc.edu)
Employment opportunities
There are many employment opportunities in the field of advertising – from private advertising companies to advertising departments of big government and private companies. Apart from this, you can also be employed in the business department of newspapers, magazines, radio and TV, market research company etc. Freelancing can also be an option.
Advertising Manager, Sales Manager, Public Relations Director, Creative Director, Copywriter and Marketing Communications Director are some of the important positions in the advertising agency where one can be employed.
Introduction
"Many small things have been made bigger by advertising in the right direction" - Mark Twain
Advertising is the art of getting the message across to the people. Generally, advertisements make people aware about a product, service or social issue. Advertising department is one of the major departments of any industry which makes the industry competitive in today’s corporate environment. Indian advertising industry today is on the path of progress where it will provide employment to thousands of youth in the next few years.
In the rapidly growing Indian economy, the field of advertising has brought new employment opportunities. Advertising agencies are always in search of such original and talented people who can present their independent ideas while working in groups.
Debut
To debut in the advertising world, first and foremost you need to be creative. This creativity can be in any form – whether it is in the form of language or communication, in the form of art or in the form of innovative ideas.
The minimum qualification for doing Masters in Advertising is Graduation in any discipline with 50% marks. Mostly for admission to all these courses it is necessary to pass the entrance test, interview or both. Some institutes also provide training in advertising at the undergraduate level, for which the candidate must have passed class 12.
How much will it cost?
In institutions like Mudra Institute of Communication, Ahmedabad, the annual fee is around Rs 1 lakh. But in some government and private institutions the fee is less than this.
Scholarship
Getting a scholarship is a difficult task. Mostly, scholarships are awarded on the basis of excellent academic performance.
Pay scale
The pay scale depends on the size of the advertising agencies and their turnover. Big and well-known agencies work according to a well-organized system, whereas in small and medium scale companies, the same person has to perform many tasks.
There is no bar on the pay scale for the right person in this field. Actually it depends on the qualification, education and experience of the person. Initially you are assigned the basic tasks but as your experience grows you can also be assigned bigger responsibilities like dealing with customers.
You can easily start from a lower level in any agency, but to climb the ladder of success, you must have the above-mentioned qualities. As your ability and experience to work, your pay scale also keeps on increasing. Starting with the creative department, you can easily get a monthly salary of 8 to 15 thousand.
Step by step process
Advertising companies employ people from different educational backgrounds at different levels of their departments. To get started, you must have a professional degree or diploma in a particular field. Apart from this, strong command over the language and high level of communication skills play an important role in making you a master of this field.
You can choose any one of the following courses to get employed in a particular department of the advertising company-
(a) Customer Service- PG Diploma or MBA in Marketing
(b) Studio – BFA or MFA in Commercial or Fine Art
(c) Media- Journalism, Mass Communication or MBA
(d) Finance- CA, ICWA or MBA (Finance)
(e) Specialization in Film-Audio-Visual
(f) Production – Course in Pre-Press Process and Printing
After the completion of the course, the best way to enter the field of advertising is ‘on-job training’ which almost all good institutes provide as an important part of the curriculum.
Is this the right career for me?
If you are enthusiastic, self-acting, creative, optimistic and have the ability to do many things at once, then the field of advertising can prove to be a great career option for you. The ability to communicate and understand people is an essential skill for those seeking a career in advertising, which proves helpful in understanding the needs of the customers and making decisions based on them. The institutes imparting training in the field of advertising develop the following qualities in the candidate-
(a) effective dialogue
(b) Presentation and Management
(c) Ability to work in a group and provide leadership
(d) stress management
(e) Monitoring ability
(r) confidence
(l) Competitive ability
There is always a need for educationally qualified and experienced workers for various national and international companies working in India. However, in this fast growing business, priority is given to the creativity and ability of the person to do something new all the time more than educational qualification.
Role and Designation
The field of advertising offers a variety of interesting and profitable careers. Broadly, they can be divided into two parts – executive and creative.
Executive: Includes customer service, market research and media research. The scope of the Executive Department is to understand the requirements of the customers and to find new business opportunities keeping in mind the established business. This department conducts proper media analysis for clients, determines the exact location and timing of advertisements and finalizes business dealings with clients and related financial matters.
Creative: The creative team includes copywriters, script writers, visualizers, creative directors, photographers, typographers, animators, etc. This department produces the actual advertisement in various media formats. The creative people of this department work to embody the advertisement keeping in mind the requirements of the customer.